CBS Corp. announced MoneyWatch.com, a new cross-platform property designed to help people make sense of today’s economic turmoil and make smarter decisions about their money. A preview of the site, which is an extension of CBS Interactive’s business site BNET and launches officially this spring, is available now at www.MoneyWatch.com.
As the personal finance property for CBS, MoneyWatch.com will be expanded and featured throughout CBS broadcast, radio and mobile platforms, and the site’s editorial experts will be added as regular contributors on topics of business and personal finance on CBS News’ The Early Show, the CBS Evening News with Katie Couric, and local CBS-owned television and radio stations. In addition, MoneyWatch.com will carry the latest business and financial news from 60 Minutes, the CBS Evening News and The Early Show.
Overseeing the branded content on MoneyWatch.com is editorial director Eric Schurenberg, the former managing editor of Money Magazine.
For advertisers, the site offers an opportunity to connect with an engaged, influential audience who are making and revising their financial decisions right now. Connecting beyond the MoneyWatch.com site into TV and Radio at both the national and local level, various marketing programs will let advertisers tap into the MoneyWatch.com audience as a thought leader, educator, or content provider and showcase their assets and messaging to help build a brand name. The site’s content will also be integrated throughout BNET, CBS Interactive’s flagship business site, affording advertisers the opportunity to tap into BNET’s audience of business managers and professionals.