Marking the first time content from a primetime television show has aired live and continuously on mobile handsets in the U.S., CBS Mobile, Verizon Wireless and MediaFLO USA, subsidiary of QUALCOMM, have teamed up to provide a new channel dedicated to Big Brother 8. The channel will air a real-time, 24/7 feed of the activity inside the Big Brother House from 8/19 through the season finale on 9/18. In total, hundreds of hours of live programming will air on the Big Brother service, which is available at no additional charge to V CAST Mobile TV subscribers.
The dedicated Big Brother 8 channel will supplement regular programming from CBS Mobile, one of the eight regular services available on FLO TV, which is available to consumers on V CAST Mobile TV from Verizon Wireless. Other services include Comedy Central, ESPN Mobile, FOX Mobile, MTV: Music Television, NBC2Go, NBC News2Go and Nickelodeon.