CBS: NCAA webcast ad revenue to double

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CBS’s webcast of the NCAA basketball tournament will produce as much as 25 million in ad sales, more than double last year. The March Madness on Demand  webcast could reportedly produce a profit of 18 million, according to a spokesman for CBS. The network will offer all 63 games online over three weeks, with advertising from companies including State Farm Insurance and Marriott.


The NCAA tournament starts 3/20. This is the third year the network has aired a free, ad-supported webcast of March Madness on sites including CBSSports.com and NCAA.com.