CBS’s webcast of the NCAA basketball tournament will produce as much as 25 million in ad sales, more than double last year. The March Madness on Demand webcast could reportedly produce a profit of 18 million, according to a spokesman for CBS. The network will offer all 63 games online over three weeks, with advertising from companies including State Farm Insurance and Marriott.
The NCAA tournament starts 3/20. This is the third year the network has aired a free, ad-supported webcast of March Madness on sites including CBSSports.com and NCAA.com.