Seeking a younger audience more accustomed to watching the news on the Internet than on television, CBS News has joined with the Ustream live video website to simulcast its newscasts and special reports. Ustream will show the “CBS Evening News With Katie Couric,” breaking news coverage, news conferences and speeches. While CBSNews.com already shows many of those live streams, the news division says it hopes to expand its audience by providing video to third-party websites.
CBS, which has tried mightily to make inroads as a top news destination on the Web, hopes it can make a dent by working with Ustream, which makes the video more interactive by allowing users to chat beside the live coverage and embed the video player on other sites.
“What we’ve realized is that, as opposed to just keeping all your content on your own Web site in a proprietary manner, we are better off pushing our own news content to as many sources as we can,” Sean McManus, the president of CBS News, said.
CBS said it would sell the ads on Ustream.