CBS, Nielsen Renew Ratings Vows


There will be no issues with the receipt of local market ratings insights for CBS‘s O&Os in 17 markets across the U.S.

CBS Television Stations on Wednesday (2/8) announced that it has signed a multi-year renewal agreement for Nielsen‘s Local Television Measurement.


CBS Television Stations plan to utilize Nielsen’s local television services, including the just-accredited “Local Digital in TV Ratings,” to provide their stations with an understanding of their complete over-the-air and digital audiences.

David F. Poltrack, CBS Corp.’s Chief Research Officer and President of CBS VISION, said, “As many American cities are becoming more diverse and populations continue to grow, it’s critical for TV stations to have a complete picture of who’s viewing their content. Nielsen’s local television services enable us to maximize our viewership and deliver value to our local advertisers.”

“We’re delighted to reach an agreement with CBS Television Stations,” added Nielsen Local Media Managing Director Jeff Wender. “CBS is at the forefront of delivering quality content across a wide range of consumer devices, both at home and outside in the local community. We look forward to helping CBS demonstrate their broad reach, and deliver upon enhancements in our local television service that will provide even greater accuracy and fidelity.”