CBS Corp. will "light up" midtown Manhattan with the creation of the "CBS Mobile Zone," a wireless high-speed network enabling New Yorkers with Wi-Fi-enabled cell phones, laptops or other devices to access the Internet for free, and make voice over internet (VOI) calls. The Wi-Fi HotZone, already available in certain areas, will be fully operational on by month’s end with a footprint of more than 20 city blocks. This initiative is part of a 6-month pilot program with the Metropolitan Transportation Authority and NYC Transit to test the potential communications capabilities of Wi-Fi technology.
New Yorkers who access the "CBS Mobile Zone," will be greeted by an ad-supported homepage that includes hyperlocal content such as breaking local and national news, sports highlights, weather reports, music discovery, wallpapers, ringtones, maps, a social network and the ability to search for nearby restaurants, shops and entertainment complete with geographically- targeted community reviews. Citi and Salesgenie.com have signed on to be early sponsors.