The Out-of-Home Video Advertising Bureau (OVAB) announced the addition of three new members, including Arena Media Network, CBS Outernet and Zoom Media. These companies join a growing roster of out-of-home video advertising networks dedicated to promoting the adoption and use of their networks by the advertising community.
Arena Media Networks is a digital media network for advertising in sports and entertainment venues and Zoom Media is an indoor network provider to over 5,000 venues, including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs.
OVAB’s expanding membership, which consists of more than 26 member companies, has grown nearly 400% since inception in 2007. In addition, the group’s Agency Advisory Board continues to rapidly expand with key executives from agencies like MediaVest, Initiative, DMG, Starcom and Horizon Media. Currently, 22 agencies participate within the OVAB Agency Advisory Board.