CBS Mobile has teamed up with Medio Systems to add search capabilities and search-enabled ad opportunities to its CBS Mobile websites. Medio will provide CBS Mobile users the ability to easily search and navigate content on CBS Sports Mobile (wap.cbssports.com), CBS Mobile News (wap.cbsnews.com), and CW Mobile (wap.cwtv.com) websites. The partnership also expands the menu of ad options CBS mobile offers clients.
Here’s how it works: Medio Search is implemented on CBS Mobile sites via a search box. Search results will pull relevant information from CBS’ site content as well as from the entire mobile web. Relevant ads will appear adjacent to the search results. Clicks on ads surrounding CBS content translate into revenue for CBS Mobile. Also, content from CBS Mobile will be added to the Medio Mobile Web index, which includes content from all of Medio’s partner sites.