CBS Radio and Last.fm, the CBS-owned music and social networking website, today announced a strategic partnership designed to expand the reach of each. In so doing, they will enhance the content and features available on their sites, and open the door to cross-promotional opportunities throughout their respective platforms.
CBS Radio will provide streaming of all its stations to Last.fm’s U.S. audience via its new online player to be launched this Spring. This follows CBS Radio’s recent agreement with AOL, which allows AOL listeners access to CBS over-the-air and Internet stations through CBS Radio’s new player, and is similar to Last.fm’s recent partnership with the BBC’s digital radio stations.
A staggered rollout of CBS Radio’s streams to Last.fm is currently underway and includes all genres, including rock, pop, country, news, talk and sports stations, among others. The full online version of the stations will be streamed, providing Web-based advertisers additional exposure to Last.fm’s U.S. audience.