CBS Radio launches new app for iPhone


Its interactive platform is now available as a free mobile app on iPhone devices, offering access to audio streams of over 200 music, news, sports and talk stations and custom channels, along with a full complement of music offerings from AOL Radio and Yahoo! Music.

In total, offers more than 20 genres and 600+ professionally programmed stations to choose from.  Among the most popular stations available are WFAN New York, KROQ-FM Los Angeles, WXRT-FM Chicago, Discover, Yahoo!’s Today’s Big Hits and AOL’s Top Country.

Additionally, iPhone apps powered by for AOL Radio and Yahoo! Music Radio have also been redesigned and upgraded with more functionality and unique features.  Since 2008, CBS Radio has maintained exclusive distribution and sales agreements for AOL and Yahoo!’s streaming music properties.

CBS Radio has also initiated a number of dynamic advertiser opportunities that can be served on all iPhone applications with myriad targeting options.  From full screen ad units, to banners on the now playing display, and including rich media creative, all advertiser messages are clickable and interactive and refreshed upon user interaction with the apps. Clients can tailor their message based on station, genre or location.