Amy Stevens has been named Senior Vice President, Strategic Events and Partnerships, it was announced by Dan Mason, President and CEO, CBS Radio. Stevens will report to Mason and begin her new role on 12/2.
Stevens previously worked for CBS Radio from 1996-2009 as marketing and promotion director for KROQ-FM LA. In this newly created position, Stevens will have oversight of all events produced by the division’s 126 stations and be responsible for developing a new slate of concerts and live programs both large and small that build awareness of CBS Radio’s music, sports and news brands using a vast collection of over-the-air, digital and social assets. Additionally, she will forge affiliations with local venues and event promoters, designing customized programs that appeal to audiences nationwide.
“Live experiences are a hallmark of our radio operations, and we are thrilled to welcome Amy back to CBS Radio in this expanding role for the division,” said Mason. “Her combination of expertise in radio promotion and close ties to the record labels and artist management will bolster our endeavors as we establish additional opportunities locally and nationally to engage with marketers and our audiences.”
Prior to returning to CBS Radio, Stevens was Senior Vice President, Marketing Concerts and Media Integration for Madison Square Garden Entertainment, a position she was named to in 2011. For two years before that, she had been Senior Vice President, Strategic Alliances for national music television network Fuse. Stevens has also worked as a music consultant for “Jimmy Kimmel Live.”