Morelli has served as Director, Integrated Marketing and Events for CBS Radio Chicago since 2011, leading the non-traditional sales efforts for the six station cluster. The appointment is effective immediately.
She will serve as the division’s liaison with its more than 125 stations, directing non-traditional sponsorship revenue generation from local and national clients. She will be responsible for the development and management of advertiser programs and campaigns that provide targeted brand interaction with consumers and support CBS Radio’s growing event and live experience business.
“Jennifer has taken on roles of increasing responsibility during her tenure at CBS Radio and is well prepared to take on this leadership position for the division,” said Michael Weiss, President, Sales, CBS Radio, of whom she’ll report. “She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods. We look forward to her contributions as we continue to increase our live event offerings.”