It’s an enhancement to their multi-year deal, where TuneIn listeners will now have access to the full roster of CBS Radio’s 80 music stations, as well as a variety of stations available exclusively online. This non-exclusive agreement follows a previous deal CBS Radio to make its sports, talk and news stations accessible via TuneIn. CBS Radio’s stations will continue to be available online and through mobile devices via Radio.com.
As part of the new alliance, popular stations such as the world-famous KROQ Los Angeles, WCBS New York, Chicago’s AAA WXRT, AMP Radio Los Angeles, US 99.5 Chicago and V-103 Atlanta.
“We are extremely pleased with the results of our partnership with TuneIn, with reaction from listeners being extremely positive,” said Anton Guitano, Chief Operating Officer, CBS Local Media. “By growing our relationship with TuneIn to include our music stations, we continue to significantly expand our CBS Radio audience, while benefiting from the unmatched distribution, monetization and analytics solutions offered by TuneIn.”
RBR-TVBR observation: The move comes soon after CBS Corp’s music streaming site Last.fm scaled back operations and put much of its service behind a paywall. Since Last.fm never fully integrated with CBS’s Radio.com to make a larger, independent CBS listener destination, it makes sense to get the widest distribution with TuneIn.
