Proving once again that radio exposure is one of the strongest ways available to turn a recording into a money-making hit, Columbia Nashville and CBS Radio are working together to launch a new tune from country artist Leah Turner.
The song is called “Take the Keys” and a set of keys that will turn on a brand new 2014 Ford Mustang for one lucky Leah Turner fan will be one of the centerpieces of the project.
The partnering corporations stated, “In conjunction with the release of Turner’s new single, CBS Radio;’s country stations will give away a trip from each station for winners to see Turner perform Saturday, Nov. 16 at The Hard Rock Café inside the Seminole Hard Rock Hotel & Casino in Tampa. Furthermore, at Turner’s show, one grand prize winner will “Take The Keys” to a new 2014 Ford Mustang.
The national portion of the contest is in progress, on the schedule for 10/14 through 10/18; and it will continue locally in Tampa from 11/21 through 11/8.
Participating CBS stations include:
RBR-TVBR observation: It will be good when we get back to writing more stories about how the radio and music businesses work together for their mutual benefit and less about radio stations constantly having to reaffirm the value of airplay as part of the performance royalty debate.
The music community repeatedly makes it clear that airplay is a key to success, so we’d like it to remember that it was not bad behavior from radio but Napster and other internet platforms that wreaked havoc on its business model and sent it flailing about in search new sources of cash.
Radio and music are good for each other, as they have been for decades. It is way past time to let the legislators and lawyers take a seat and rededicate to working together to strengthen both industries.