Live Nation has entered into a multi-year agreement with CBS Radio to produce select radio sponsored concerts in Live Nation venues throughout North America. The agreement also calls for the two partners to work together to jointly develop new live concerts and experiential events across multiple stations and markets.
Live Nation owns, operates or manages more than 110 music venues across North America, drawing more than 28 million music fans annually. It expects the agreement to bring over 260,000 fans annually to its venues to enjoy CBS Radio events, generating additional sponsorship, ticket sales and ancillary venue revenue.
Said CBS Radio CEO Dan Mason: "For many years we have enjoyed a very successful relationship with Live Nation helping us grow our radio shows across the country into some of the biggest events of the year. With their national platform of venues and their team of talented promoters and marketers, we feel we will be able to expand the breadth of radio shows we offer on-site, on-air and online in a substantive way over the course of this agreement."