CBS Radio reshuffles Philadelphia, DC, Detroit, West Palm

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CBS Radio announced several key staff appointments in Philadelphia, Washington, D.C., Detroit, and West Palm Beach.  Michael Weiss, CBS Radio’s newly-appointed President of Sales is underscoring the Director of Sales position with these moves. As well, “Engaging with our advertisers in new ways, creating unique and relevant on-air and online campaigns and maximizing our resources across each cluster is clearly the best way for not only our clients to win, but to further position CBS Radio as the leader in the industry,” he commented.


Marc Rayfield has been named SVP/Market Manager of their five stations in Philadelphia.  In addition to serving as VP/GM of WIP-AM, Rayfield will take on the same responsibility at WPHT-AM, as well as oversee the direction of the entire cluster of stations there.

Jim Loftus, VP/GM of WOGL-FM, assumes the additional role of DOS for the cluster.  David Yadgaroff continues as VP/GM of KYW-AM and WYSP-FM.

Jeff Hedges has been named VP/DOS for DC, where he will oversee sales at WJFK-FM, WLZL-FM, WPGC-AM, WPGC-FM, and WTGB-FM.  He had most recently been VP/Sales of WJFK-FM, WLZL, and WTGB-FM.
Leading CBS Radio’s sales efforts in Detroit will be Deb Kenyon, who also serves as VP/GM of WVMV-FM and WYCD-FM.  CBS Radio also owns WOMC-FM, WWJ-AM and WXYT-FM and WXYT-AM there.
Radio vet Rolf Pepple returns to CBS Radio after a five year absence as SVP/Market Manager for West Palm Beach.  He was most recently Vice President and Market Manager of NextMedia’s stations in North Carolina.  This new position provides him with direct oversight of WEAT-FM, WIRK-FM, WMBX-FM, WNEW-FM, and WPBZ-FM.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.