CBS Radio sites launch video ads for movie debut


A new revenue stream for CBS Radio websites: Earth has become the battleground pitting good versus evil in the highly anticipated Michael Bay film, "Transformers" (see related story), debuting in theaters this July.  CBS Radio stations will serve as the online destination for complete coverage of the movie's LA premiere today 6:30PM, PT as part of the company's latest series of web specials, "Live From the Web Carpet."  The half-four program will be streamed live on more than 100 station websites spanning all CBS Radio markets and formats, and available on-demand following the broadcast.

Hosted by Leo Quinones, host of the popular Film Freak radio show broadcast in SoCal, the debut episode will capture the premiere of "Transformers" and feature interviews with cast members, celebrities attending the premiere at the Mann National Theater, highlights from the movie, commentary from Executive Producers Michael Bay and Steven Spielberg, behind the scenes footage and more. Additional dates and movie titles to be showcased will be announced at a later date.