AOL unveiled a new AOL Radio experience, radio.aol.com, that features a redesigned online player and new radio stations, including 150 local CBS Radio stations and custom channels plus more than 200 AOL Radio channels. The new player, powered by CBS Radio, lets users skip songs, add unlimited channel presets and share streams with AIM users.
Said CBS Radio CEO Dan Mason in a memo: “The merger of CBS RADIO and AOL Radio stations into one asset has instantly doubled our daily audience of listeners, and advertisers are signing up everyday clearly recognizing the benefits of being able to target such a highly interactive group of listeners. Our stations are also gaining access to millions of impressions by being integrated into content throughout AOL’s site – promotion like that you can’t put a price on.”
For the first time, AOL Radio users will be able to access an extensive collection of popular CBS Radio programming, including WFAN-AM and 1010 WINS in New York, KLSX and KROQ in Los Angeles, WXRT in Chicago, and WVEE in Atlanta. In addition, AOL Radio’s 200-plus stations span 25 musical genres, including Awesome 80’s, Fresh 100, and Classic Rock.