Triton Digital’s a2x is the industry’s only audience-based “programmatic buying solution” for online and mobile audio ads. The a2x audio ad exchange enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party campaigns.
The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
“Joining Triton’s a2x exchange will create additional demand for our inventory, providing a great compliment to our strong traditional sales channels,” said Ezra Kucharz, President of CBS Local Digital Media. “Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets.”
“Triton is pleased to welcome CBS Radio’s premium inventory to the a2x platform. There is no higher quality radio brand name than CBS Radio and we are extremely proud to welcome them as a ground floor tenant in the a2x marketplace. The beta phase of a2x is nearly complete with significant success achieved for early adopter advertisers. Additional demand side participants continue to come in every week and going live with CBS Radio will help drive demand moving forward,” said Mike Agovino, Chief Operating Officer at Triton Digital.