CBS Radio, WestwoodOne launch “Fierro”


FierroIt’s a 24/7 Regional Mexican format available to radio stations nationwide beginning immediately. With content originating from CBS Radio Dallas-Fort Worth’s KMVK-FM (“La Grande 107.5 FM”), and featuring the station’s on-air personalities, Fierro is designed for the Spanish-language-dominant, core Male 25-44. The format is highlighted by established Regional Mexican artists including Intocable, Duelo, and Presado, as well as newcomers such as Luis Coronel.

“Fierro’s strength lies in teaming the hottest Regional Mexican hits with some of the very best radio talent in any format,” said Jimmy Gonzalez, Vice President, Spanish Programming, for CBS Radio and PD for La Grande 107.5 FM.  “It’s a winning combination which will resonate with this target audience.”

WestwoodOne is the network’s exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide.

“The launch of Fierro with our partners at CBS Radio is another demonstration of our commitment to the Spanish-language radio space,” said Kirk Stirland, President of Programming at WestwoodOne.

Fierro is offered with a high degree of customization and a flexible commercial clock.