CBS Radio/Tampa debuts “2009 Partnership Program”


Ed Krampf, CBS Radio/Tampa Market Manager, has emailed a video to advertisers and potential advertisers describing a new sales strategy that will be offered up all of this week. Dubbed the “2009 Partnership Program,” the goal is to sell only what advertisers want, nothing beyond that. It’s a 5-day sale for advertisers to book spots for 2009. Pick your stations, pick your spot lengths, pick your dates.

The whole video is Krampf sitting at his desk and talking. The main selling points are low prime rates; no blackout dates; spot lengths of any size and online media, across all six CBS Radio Tampa stations.

See it here.

RBR/TVBR observation: Call it a fire sale or not, but it’s a great idea—a local upfront if you will—to gauge advertiser reaction. If this drums up a good chunk of business this week, look to see it in other CBS Radio Markets as well. The video is a heartfelt partnership offer, basically mentioning that the times are tough for everyone and that if you, the advertiser, don’t succeed in 2009, neither will CBS Radio stations in that market.