CBS Sports announced a comprehensive reorganization of its college sports operations, incorporating the cable, broadcast and online activities of College Sports Television (CSTV) into the CBS Sports brand. Effective March 2008, CSTV will become the CBS College Sports Network. In addition, CBS Sports will begin developing proprietary programming for the cable network, and incorporate the growing online activities of CSTV into the CBS Sports online operations. As part of the reorganization, a new emphasis will be placed on developing original programming for the CBS College Sports Network.
"We believe this rebranding will better position our college sports cable network in the competitive world of cable television distribution. It’s hard to imagine a cable company going forward that will not welcome the CBS Sports branded channel to its cable systems. In this move, we further build on the value of this important new part of our company," said Sean McManus, President, CBS News and Sports.