Music industry veteran Larry Jenkins, who consulted CBS during the development and launch of the newly formed CBS Records, was named Executive Vice President and General Manager of the label. He will be based in LA and report to Nancy Tellem, President, CBS Paramount Network Television Entertainment Group, to whom Jenkins will report. As head of the new music label, Jenkins will oversee its strategic direction as well as its day-to-day creative and business operations. He will lead the A&R process of signing and developing artists, and interact with CBS Television Network and CBS Paramount Television executives on company-wide, integrated marketing plans in support of the artists and their music.
