The Grammy Awards will stay at CBS at least through 2021. The Eye Network announced a new 10-year agreement with the Recording Academy to continue the broadcast partnership that dates back to 1973.
“The 54th Annual Grammy Awards” will take place on Sunday, February 12, 2012, at the Staples Center in Los Angeles, airing on CBS 8:00-11:30 pm (live ET/taped PT).
“We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature Grammy Awards event,” said Neil Portnow, President/CEO of The Recording Academy.
“We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy,” added CBS Corporation CEO Les Moonves in the joint announcement.
“The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially,” Moonves added.
In addition to the annual awards telecast, the 10-year agreement also includes the continued annual broadcast of “The Grammy Nominations Concert Live!! — Countdown to Music’s Biggest Night,” a one-hour special that sets the stage for the annual Grammy Awards telecast with nominations in several categories and performances by past Grammy winners and/or nominees. This year’s special will be broadcast on Wednesday, November 30, 2011, marking the fourth consecutive year that the Grammy nominations will be announced live on primetime television.
The new agreement also includes the addition of a new, two-hour series of GRAMMY specials, details of which will be announced in the future.
In 2010, “The 52nd Annual Grammy Awards” delivered 25.87 million viewers, 10.6/24 in adults 25–54, 9.9/24 in adults 18–49 and 9.1/24 in adults 18–34, which marked the best ratings in these key demographic categories since 2004, CBS and The Recording Academy noted.