CBS shows Top 15 most played-back programs season to date

“Hawaii Five-0” Adds +3.32 Million Viewers and +1.1 Rating Points in Adults 18-49.  “The Mentalist” Gains an Additional +3.27 Million Viewers and +1.0 Ratings Point in Adults 18-49.

DVR Playback Vaults “Hawaii Five-0” into the Nielsen Top 10 among All Network Shows for the Second Straight Week.

Freshman Drama “Blue Bloods” Adds 2.48 Million Viewers.

Live Plus 7-Day Playback Boosts CBS’s Second Week Ratings By +1.58 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network.

Nine CBS Programs See Audience Gains of More Than +2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network.

HAWAII FIVE-0 and THE MENTALIST were again the most played-back shows in viewers, with both series gaining well over 3 million additional viewers and at least a full rating point in adults 18-49, when factoring in live plus 7-day playback for the second week of the 2010-2011 season ending Oct. 3. 

In week two of the season, CBS gained +1.58 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+19%) and seven-tenths of a rating point in adults 25-54 (+18%). 

HAWAII FIVE-0 gained an additional +3.32 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST also added +3.27 million more viewers (and +1.0 ratings points in adults 18-49).

With live plus 7-day playback, HAWAII FIVE-0 ranked ninth among all primetime programs among viewers in week two, the second consecutive week that DVR playback vaulted it into the top 10.

DVR 7-Day Playback Lift to CBS Television Network:

                                                 Viewers           A18-49     A25-54  
                                               
Live Plus Same Day Week 2 Avg.                    11.88m            3.1              4.0
Live Plus 7-Day Week 2 Avg.                          13.46m            3.7              4.7
                                                                     +1.58m            +0.6           +0.7
                                                                     +13%               +19%        +18%

Among viewers, CBS had nine programs increase their audience by two million viewers or more. 

Among adults 18-49, CBS had four programs increase by a full rating point or more.

Additionally, CBS had another 12 programs with audience gains of one million viewers or more and another 16 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:
  
            CBS programs with lifts of two million viewers or more:

HAWAII FIVE-0                               (+3.32m to 16.07m)
THE MENTALIST                            (+3.27m to 17.95m)
BLUE BLOODS                                (+2.48m  to 13.83m)
CRIMINAL MINDS                         (+2.48m to 17.07m)
NCIS                                               (+2.40m to 21.57m)
THE GOOD WIFE     (P)                  (+2.22m to 15.12m)
CSI                                                 (+2.14m to 15.88m)
THE BIG BANG THEORY                  (+2.17m to 15.25m)   
TWO AND A HALF MEN                (+2.10m to 16.02m)

CBS programs with lifts of a full rating point or more in adults 18-49:

HAWAII FIVE-0                                 (+1.1 to 4.7)
CRIMINAL MINDS                            (+1.1 to 4.7)
THE BIG BANG THEORY                  (+1.1 to 5.5)
THE MENTALIST                              (+1.0 to 4.0)

CBS programs with lifts of a full rating point or more in adults 25-54

HAWAII FIVE-0                                 (+1.5 to 6.2)
CRIMINAL MINDS                            (+1.2 to 6.0)
THE MENTALIST                              (+1.2 to 5.3)
TWO AND A HALF MEN                   (+1.1 to 6.9)
THE BIG BANG THEORY                   (+1.1 to 6.5)
NCIS                                                 (+1.0 to 6.4)
CSI                                                    (+1.0 to 5.1)

THE TOP 15 MOST PLAYED-BACK PROGRAMS IN WEEK TWO 2010

(source: CBS)