CBS, ‘Super Bowl XLIV’ highest ratings in 23 years; Meter Markets hot

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Looking at the break down by the numbers seems nobody left their screens. Also the Top 10 rated in the metered markets with New Orleans at the top.
 
CBS SPORTS’ COVERAGE OF SUPER BOWL XLIV SCORES HIGHEST RATING IN 23 YEARS


New Orleans Win Over Indianapolis Garners Overnight Rating/Share of 46.4/68 in Metered Markets

CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7  (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years (1/25/87; 47.8/68; CBS Sports’ coverage of Super Bowl XXI – Phil Simms-led New York Giants’ win over Denver).
 
This year’s 46.4/68 is up +10% from last year’s 42.1/65 (Pittsburgh-Arizona) in the metered markets.

The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET.  Following is a breakdown of the ratings by half-hours:

(All times ET)

 6:30-7:00   –  41.5/65   8:30-9:00   –  48.0/69
 7:00-7:30   –  45.0/69   9:00-9:30   –  49.8/70
 7:30-8:00   –  46.3/69   9:30-9:45   –  50.6/71
 8:00-8:30   –  45.3/67   

Top 10 Rated in the Metered Markets

1.                  New Orleans   56.3/82  6. Dayton, Ohio  53.7/73
2.                  Washington, D.C.   56.0/73  7. Norfolk, Va.  53.1/72
3.                  Nashville   54.4/73  8. Knoxville, Tenn. 52.0/65
4.                  Indianapolis  54.2/80  T9. West Palm Bch, Fla. 51.8/69
5.                  Columbus, Ohio  54.0/74  T9. Pittsburgh  51.8/67

CBS’s premiere of UNDERCOVER BOSS averaged a 20.3/33, the highest post-Super Bowl lead-out since 2006 (ABC; Grey’s Anatomy).
 
(source: information provided by CBS)