Survivor: Heroes vs. Villains; CSI and The Mentalist all posted week-to-week increases, leading CBS to its fourth consecutive Thursday victory in viewers and key demographics, according to Nielsen live plus same day ratings for April 8.
SURVIVOR was first in households (7.3/12), viewers (12.38m), adults 25-54 (4.9/14) and adults 18-49 (3.8/12). Compared to last week, SURVIVOR was up +9% in both households (from 6.7/12) and adults 18-49 (from 3.5/12), +7% in adults 25-54 (from 4.6/14) and added +1.12m viewers (from 11.26m, +10%). SURVIVOR was the night’s #1 program in adults 18-49.
At 9:00 PM, CSI was first in households (9.3/15), viewers (14.97m), adults 25-54 (4.7/12) and adults 18-49 (3.4/10). Compared to last week’s 10:00 PM broadcast, CSI was up +9% in households (from 8.5/15), +15% in adults 25-54 (from 4.1/11), +21% in adults 18-49 (from 2.8/08) and added +1.62m viewers (from 13.35m, +12%).
At 10:00 PM, THE MENTALIST was first in households (10.2/18), viewers (16.32m), adults 25-54 (5.0/13) and adults 18-49 (3.5/10). Compared to last week’s 9:00 PM broadcast, THE MENTALIST was up +17% in households (from 8.7/15), +25% in adults 25-54 (from 4.0/11), +30% in adults 18-49 (from 2.7/08) and added +2.21m viewers (from 14.11m, +16%). THE MENTALIST was the night’s #1 program in viewers and adults 25-54.
For the night, CBS was first in households (8.9/15), viewers (14.56m), adults 25-54 (4.9/13) and adults 18-49 (3.6/11). CBS swept these measures for the fourth straight Thursday.
(source: CBS)
