CBS takes Six of the Top 10 programs

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WINS THANKSGIVING WEEK IN VIEWERS AND ADULTS 25-54


CBS Has Six of the Top 10 Programs

“How I Met Your Mother” Hits Season-High Adult 18-49 Rating

“The Big Bang Theory” Posts Largest Audience Ever and is the Week’s Top Scripted Program in Key Demos

“‘NCIS: Los Angeles” Notches Highest Adult 18-49 Rating Since
 Season Premiere

CBS Wins 9th Straight November Sweep in Viewers; Places First in Adults 25-54 and Second in Adults 18-49

CBS placed first during Thanksgiving week in viewers and adults 25-54, a week that included the largest audience ever for THE BIG BANG THEORY, a season high in adults 18-49 for HOW I MET YOUR MOTHER and the highest adult 18-49 rating since its season premiere for NCIS: LOS ANGELES, according to Nielsen live plus same day ratings for the week ending Nov. 29, week 10 of the 2009-2010 television season.

For the week in viewers:  CBS (10.45m), ABC (9.12m), FOX (7.10m) and NBC (6.87m).

For the week in households:  CBS (6.4/11), ABC (5.6/10), NBC and FOX (4.1/07, each).
 
For the week in key demographics was CBS was first in adults 25-54 (3.3/08) and tied for second in adults 18-49 (2.5/07, with NBC, -0.1 behind FOX).  
 
In the November sweep (based on live plus same day), CBS placed first in viewers (11.31m) for the ninth consecutive year, first in adults 25-54 (3.7/09, tie FOX) for the seventh consecutive year and second in adults 18-49 (2.9/08, tie ABC).

CBS’s Weekly Highlights:

HOW I MET YOUR MOTHER (5.2/08, 8.75m) was second in adults 18-49 (3.7/10) and adults 18-34 (3.5/10).  Compared to last week, HOW I MET YOUR MOTHER was up +2% in households (from 5.1/08), +5% in adults 25-54 (4.0/10 from 3.8/09), +9% in both adults 18-49 (from 3.4/09) and adults 18-34 (from 3.2/09) and added +590,000 viewers (from 8.16m, +7%).  This was HOW I MET YOUR MOTHER’s best delivery in adults 18-49 this season and matches the season high adults 18-34 performance. 
 
ACCIDENTALLY ON PURPOSE was up +16% in adults 25-54 (3.7/08 from 3.2/07), +14% in adults 18-49 (3.2/08 from 2.8/07), +18% in adults 18-34 (2.6/07 from 2.2/06), even in households (4.7/07) and added +620,000 viewers (from 7.28m, +9%) compared to last week. 
             
TWO AND A HALF MEN was first in adults 18-49 (4.7/12), adults 18-34 (3.5/10) and second in households (8.3/12), viewers (13.88m) and adults 25-54 (5.8/13).  TWO AND A HALF MEN was up +3% in adults 18-34 (from 3.4/09), even in households, adults 25-54 and adults 18-49 and added +190,000 viewers (from 13.69m, +1%) compared to last week. 
 
THE BIG BANG THEORY was first in households (8.4/13), viewers (14.13m), adults 25-54 (6.1/14), adults 18-49 (5.2/13) and adults 18-34 (3.9/11).  THE BIG BANG THEORY improved on its TWO AND A HALF MEN lead-in by +1% in households, +5% in adults 25-54, +11% in both adults 18-49 and adults 18-34 and added +250,000 viewers (+2%).  Compared to last week, THE BIG BANG THEORY was +6% in households (from 7.9/12), +3% in adults 25-54 (from 5.9/13), +4% in adults 18-49 (from 5.0/12), down -3% in adults 18-34 (from 4.0/11) and added +900,000 viewers (from 13.23m, +7%).  This was the best viewer delivery ever for THE BIG BANG THEORY.
 
NCIS won its time slot in households (12.3/20), viewers (20.35m), adults 25-54 (5.9/15), adults 18-49 (4.4/13) and adults 18-34 (3.0/10).  NCIS was up +4% in adults 25-54 (from 5.7/14), +7% in both adults 18-49 (from 4.1/11) and adults 18-34 (from 2.8/08), even in both households and viewers compared to last week. 
 
NCIS: LOS ANGELES was first in adults 25-54 (5.5/13), adults 18-49 (4.3/11), adults 18-34 (3.2/10), second in both households (10.4/16) and viewers (17.22m).  Compared to last week, NCIS: LOS ANGELES was up +12% in households (from 9.3/14), +20% in adults 25-54 (from 4.6/11), +26% in adults 18-49 (from 3.4/09), +33% in adults 18-34 (from 2.4/07) and added +2.35m viewers (from 14.87m, +16%).  This was NCIS: LOS ANGELES’s best delivery to date in adults 18-34, in both households and viewers since September 29, 2009, in adults 25-54 since October 20, 2009 and in adults 18-49 since September 22, 2009 (the series premiere). 
  
CRIMINAL MINDS was first in households (8.2/14), viewers (13.61m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09).  
 
CSI: NY was first in households (7.9/15), viewers (12.68m), adults 25-54 (3.8/11) and adults 18-49 (2.8/09).  CSI: NY beat the competition combined in households (vs. 5.6/10, +41%), viewers (vs. 8.69m, +46%), adults 25-54 (vs. 3.3/09, +15%) and adults 18-49 (vs. 2.7/08, +4%). 
 
SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) won its time period in households (5.3/11), viewers (9.94m), adults 25-54 (3.6/11), adults 18-49 (3.1/10) and adults 18-34 (2.0/08).  SURVIVOR SAMOA SPECIAL was the night’s #1 program in viewers, adults 25-54 and adults 18-49. 
 
CBS top programs of the week:  #2 NCIS (an average of 20.35m viewers), #5 NCIS: LOS ANGELES (17.22m), #6 60 MINUTES (14.38m), #7 THE BIG BANG THEORY (14.13m), #9 TWO AND A HALF MEN (13.88m), #10 CRIMINAL MINDS (13.61m), #11 CSI: MIAMI (13.22m), #14 CSI: NY (12.68m), #15 THE GOOD WIFE (12.53m), #16 HALLMARK HALL OF FAME “A Dog Named Christmas” (S) (12.36m), #18 THE AMAZING RACE 15 (11.61m), #23 SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) (9.94m), #25 THE MENTALIST THANKSGIVING SPECIAL (R) (S) (9.25m), #28 HOW I MET YOUR MOTHER (8.75m) and #29 CSI: CRIME SCENE INVESTIGATION THANKSGIVING SPECIAL (R) (S) (8.71m).
 
Prime averages are based on the following hours of rated broadcasts in Week #10:

CBS – 22 hours
NBC – 21.5 hours
ABC – 22 hours
FOX – 15 hours
 
NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
Week #10 of 2009-10 Season (ending: 11/29/09)                                                                                           
                                                                                               
                        2009-10                       2008-09                                  
HOUSEHOLDS                                                                                             
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 6.4       11                    6.8       12                    -6%
NBC                4.1       7                      4.0       7                      +2%
ABC                5.6       10                    6.3       11                    -11%
FOX                4.1       7                      3.7       6                      +11%
                                                                                                                                   
VIEWERS                                                                                          
                        (000)                            (000)                            Chg
CBS                 10,445                         11,027                         -5%
NBC                6,874                           6,615                           +4%
ABC                9,118                           10,348                         -12%
FOX                7,096                           6,119                           +16%
                                                                                                                                               
A25-54                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 3.3       8                      3.7       9                      -11%
NBC                2.8       7                      2.6       7                      +8%
ABC                3.0       8                      3.6       9                      -17%
FOX                2.8       7                      2.5       6                      +12%
                                                                                                                                               
A18-49                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 2.5       7                      2.9       8                      -14%
NBC                2.5       7                      2.4       7                      +4%
ABC                2.4       7                      2.9       8                      -17%
FOX                2.6       8                      2.3       6                      +13%                                                                                                                                                  
A18-34                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 1.7       6                      1.9       6                      -11%
NBC                2.1       7                      2.1       7                      n.c.
ABC                1.8       6                      2.1       7                      -14%
FOX                2.5       8                      2.1       7                      +19%
                                               
National Nielsen Rank for Demographic: PER2+    for    11/23/2009  –  11/29/2009                                        

                                                                                                            Persons 2+ (000)
1.         Dancing With The Stars                                                            ABC    20411
2.         NCIS                                                                                       CBS     20348
3.         Dancing With The Stars Results                                                ABC    19294
4.         NBC Sunday Night Football             Steelers vs Ravens            NBC    19207
5.         NCIS: LOS ANGELES                                                           CBS     17221
6.         60 MINUTES                                                                          CBS     14377
7.         THE BIG BANG THEORY                                                     CBS     14129
8.         Sunday Night NFL Pre-Kick                                                    NBC    13927
9.         TWO AND A HALF MEN                                                     CBS     13877
10.       CRIMINAL MINDS                                                               CBS     13605
11.       CSI: MIAMI                                                                            CBS     13221
12.       Desperate Housewives                                                  ABC    12780
13.       Find My Family                                                            (P)       ABC    12764
14.       CSI: NY                                                                                  CBS     12681
15.       THE GOOD WIFE                                                                  CBS     12529
16.       HALLMARK HALL OF FAME
A dog Named Christmas                                              (S)       CBS     12362
17.       House                                                                                      FOX    11952
18.       AMAZING RACE 15                                                              CBS     11609
19.       The OT                                                                                    FOX    10494
20.       Extreme Makeover: Home Edition-8PM                                   ABC    10362
                                               
National Nielsen Rank for Demographic: A2554    for    11/23/2009  –  11/29/2009                                        

                                                                                                            Adults 25-54 Rating
1.         NBC Sunday Night Football             Steelers vs Ravens            NBC    8.3
2.         THE BIG BANG THEORY                                                     CBS     6.1
3.         NCIS                                                                                       CBS     5.9
4.         TWO AND A HALF MEN                                                     CBS     5.8
5.         Dancing With The Stars Results                                                ABC    5.7
6.         Sunday Night NFL Pre-Kick                                                    NBC    5.6
7.         NCIS: LOS ANGELES                                                           CBS     5.5
7.         Dancing With The Stars                                                            ABC    5.5
9.         Desperate Housewives                                                  ABC    5.3
10.       House                                                                                      FOX    4.9
11.       CSI: MIAMI                                                                            CBS     4.7
12.       The OT                                                                                    FOX    4.6
13.       AMAZING RACE 15                                                              CBS     4.3
14.       CRIMINAL MINDS                                                               CBS     4.2
15.       Football Night America Part 3                                       NBC    4.1
16.       HOW I MET YOUR MOTHER                                              CBS     4.0
16.       Biggest Loser 8                                                                        NBC    4.0
16.       Simpsons                                                                                  FOX    4.0
16.       Family Guy                                                                               FOX    4.0
20.       Extreme Makeover: Home Edition-8PM                                   ABC    3.9
                                               
National Nielsen Rank for Demographic: A1849    for    11/23/2009  –  11/29/2009                                        

                                                                                                            Adults 18-49 Rating
1.         NBC Sunday Night Football             Steelers vs Ravens            NBC    7.7
2.         THE BIG BANG THEORY                                                     CBS     5.2
3.         Sunday Night NFL Pre-Kick                                                    NBC    5.0
4.         TWO AND A HALF MEN                                                     CBS     4.7
5.         House                                                                                      FOX    4.6
6.         Family Guy                                                                               FOX    4.4
6.         NCIS                                                                                       CBS     4.4
6.         Desperate Housewives                                                  ABC    4.4
9.         NCIS: LOS ANGELES                                                           CBS     4.3
9.         Dancing With The Stars Results                                                ABC    4.3
9.         The OT                                                                                    FOX    4.3
12.       Simpsons                                                                                  FOX    4.2
13.       Dancing With The Stars                                                            ABC    4.0
14.       CSI: MIAMI                                                                            CBS     3.7
14.       Football Night America Part 3                                       NBC    3.7
14.       HOW I MET YOUR MOTHER                                              CBS     3.7
17.       Cleveland                                                                                 FOX    3.5
17.       Biggest Loser 8                                                                        NBC    3.5
19.       AMAZING RACE 15                                                              CBS     3.4
20.       American Dad                                                                          FOX    3.3

(source: data and information provided by CBS entertainment)