WINS THANKSGIVING WEEK IN VIEWERS AND ADULTS 25-54
CBS Has Six of the Top 10 Programs
“How I Met Your Mother” Hits Season-High Adult 18-49 Rating
“The Big Bang Theory” Posts Largest Audience Ever and is the Week’s Top Scripted Program in Key Demos
“‘NCIS: Los Angeles” Notches Highest Adult 18-49 Rating Since
Season Premiere
CBS Wins 9th Straight November Sweep in Viewers; Places First in Adults 25-54 and Second in Adults 18-49
CBS placed first during Thanksgiving week in viewers and adults 25-54, a week that included the largest audience ever for THE BIG BANG THEORY, a season high in adults 18-49 for HOW I MET YOUR MOTHER and the highest adult 18-49 rating since its season premiere for NCIS: LOS ANGELES, according to Nielsen live plus same day ratings for the week ending Nov. 29, week 10 of the 2009-2010 television season.
For the week in viewers: CBS (10.45m), ABC (9.12m), FOX (7.10m) and NBC (6.87m).
For the week in households: CBS (6.4/11), ABC (5.6/10), NBC and FOX (4.1/07, each).
For the week in key demographics was CBS was first in adults 25-54 (3.3/08) and tied for second in adults 18-49 (2.5/07, with NBC, -0.1 behind FOX).
In the November sweep (based on live plus same day), CBS placed first in viewers (11.31m) for the ninth consecutive year, first in adults 25-54 (3.7/09, tie FOX) for the seventh consecutive year and second in adults 18-49 (2.9/08, tie ABC).
CBS’s Weekly Highlights:
HOW I MET YOUR MOTHER (5.2/08, 8.75m) was second in adults 18-49 (3.7/10) and adults 18-34 (3.5/10). Compared to last week, HOW I MET YOUR MOTHER was up +2% in households (from 5.1/08), +5% in adults 25-54 (4.0/10 from 3.8/09), +9% in both adults 18-49 (from 3.4/09) and adults 18-34 (from 3.2/09) and added +590,000 viewers (from 8.16m, +7%). This was HOW I MET YOUR MOTHER’s best delivery in adults 18-49 this season and matches the season high adults 18-34 performance.
ACCIDENTALLY ON PURPOSE was up +16% in adults 25-54 (3.7/08 from 3.2/07), +14% in adults 18-49 (3.2/08 from 2.8/07), +18% in adults 18-34 (2.6/07 from 2.2/06), even in households (4.7/07) and added +620,000 viewers (from 7.28m, +9%) compared to last week.
TWO AND A HALF MEN was first in adults 18-49 (4.7/12), adults 18-34 (3.5/10) and second in households (8.3/12), viewers (13.88m) and adults 25-54 (5.8/13). TWO AND A HALF MEN was up +3% in adults 18-34 (from 3.4/09), even in households, adults 25-54 and adults 18-49 and added +190,000 viewers (from 13.69m, +1%) compared to last week.
THE BIG BANG THEORY was first in households (8.4/13), viewers (14.13m), adults 25-54 (6.1/14), adults 18-49 (5.2/13) and adults 18-34 (3.9/11). THE BIG BANG THEORY improved on its TWO AND A HALF MEN lead-in by +1% in households, +5% in adults 25-54, +11% in both adults 18-49 and adults 18-34 and added +250,000 viewers (+2%). Compared to last week, THE BIG BANG THEORY was +6% in households (from 7.9/12), +3% in adults 25-54 (from 5.9/13), +4% in adults 18-49 (from 5.0/12), down -3% in adults 18-34 (from 4.0/11) and added +900,000 viewers (from 13.23m, +7%). This was the best viewer delivery ever for THE BIG BANG THEORY.
NCIS won its time slot in households (12.3/20), viewers (20.35m), adults 25-54 (5.9/15), adults 18-49 (4.4/13) and adults 18-34 (3.0/10). NCIS was up +4% in adults 25-54 (from 5.7/14), +7% in both adults 18-49 (from 4.1/11) and adults 18-34 (from 2.8/08), even in both households and viewers compared to last week.
NCIS: LOS ANGELES was first in adults 25-54 (5.5/13), adults 18-49 (4.3/11), adults 18-34 (3.2/10), second in both households (10.4/16) and viewers (17.22m). Compared to last week, NCIS: LOS ANGELES was up +12% in households (from 9.3/14), +20% in adults 25-54 (from 4.6/11), +26% in adults 18-49 (from 3.4/09), +33% in adults 18-34 (from 2.4/07) and added +2.35m viewers (from 14.87m, +16%). This was NCIS: LOS ANGELES’s best delivery to date in adults 18-34, in both households and viewers since September 29, 2009, in adults 25-54 since October 20, 2009 and in adults 18-49 since September 22, 2009 (the series premiere).
CRIMINAL MINDS was first in households (8.2/14), viewers (13.61m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09).
CSI: NY was first in households (7.9/15), viewers (12.68m), adults 25-54 (3.8/11) and adults 18-49 (2.8/09). CSI: NY beat the competition combined in households (vs. 5.6/10, +41%), viewers (vs. 8.69m, +46%), adults 25-54 (vs. 3.3/09, +15%) and adults 18-49 (vs. 2.7/08, +4%).
SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) won its time period in households (5.3/11), viewers (9.94m), adults 25-54 (3.6/11), adults 18-49 (3.1/10) and adults 18-34 (2.0/08). SURVIVOR SAMOA SPECIAL was the night’s #1 program in viewers, adults 25-54 and adults 18-49.
CBS top programs of the week: #2 NCIS (an average of 20.35m viewers), #5 NCIS: LOS ANGELES (17.22m), #6 60 MINUTES (14.38m), #7 THE BIG BANG THEORY (14.13m), #9 TWO AND A HALF MEN (13.88m), #10 CRIMINAL MINDS (13.61m), #11 CSI: MIAMI (13.22m), #14 CSI: NY (12.68m), #15 THE GOOD WIFE (12.53m), #16 HALLMARK HALL OF FAME “A Dog Named Christmas” (S) (12.36m), #18 THE AMAZING RACE 15 (11.61m), #23 SURVIVOR: SAMOA THANKSGIVING SPECIAL (S) (9.94m), #25 THE MENTALIST THANKSGIVING SPECIAL (R) (S) (9.25m), #28 HOW I MET YOUR MOTHER (8.75m) and #29 CSI: CRIME SCENE INVESTIGATION THANKSGIVING SPECIAL (R) (S) (8.71m).
Prime averages are based on the following hours of rated broadcasts in Week #10:
CBS – 22 hours
NBC – 21.5 hours
ABC – 22 hours
FOX – 15 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #10 of 2009-10 Season (ending: 11/29/09)
2009-10 2008-09
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 6.4 11 6.8 12 -6%
NBC 4.1 7 4.0 7 +2%
ABC 5.6 10 6.3 11 -11%
FOX 4.1 7 3.7 6 +11%
VIEWERS
(000) (000) Chg
CBS 10,445 11,027 -5%
NBC 6,874 6,615 +4%
ABC 9,118 10,348 -12%
FOX 7,096 6,119 +16%
A25-54
Rtg Sh Rtg Sh Chg
CBS 3.3 8 3.7 9 -11%
NBC 2.8 7 2.6 7 +8%
ABC 3.0 8 3.6 9 -17%
FOX 2.8 7 2.5 6 +12%
A18-49
Rtg Sh Rtg Sh Chg
CBS 2.5 7 2.9 8 -14%
NBC 2.5 7 2.4 7 +4%
ABC 2.4 7 2.9 8 -17%
FOX 2.6 8 2.3 6 +13%
A18-34
Rtg Sh Rtg Sh Chg
CBS 1.7 6 1.9 6 -11%
NBC 2.1 7 2.1 7 n.c.
ABC 1.8 6 2.1 7 -14%
FOX 2.5 8 2.1 7 +19%
National Nielsen Rank for Demographic: PER2+ for 11/23/2009 – 11/29/2009
Persons 2+ (000)
1. Dancing With The Stars ABC 20411
2. NCIS CBS 20348
3. Dancing With The Stars Results ABC 19294
4. NBC Sunday Night Football Steelers vs Ravens NBC 19207
5. NCIS: LOS ANGELES CBS 17221
6. 60 MINUTES CBS 14377
7. THE BIG BANG THEORY CBS 14129
8. Sunday Night NFL Pre-Kick NBC 13927
9. TWO AND A HALF MEN CBS 13877
10. CRIMINAL MINDS CBS 13605
11. CSI: MIAMI CBS 13221
12. Desperate Housewives ABC 12780
13. Find My Family (P) ABC 12764
14. CSI: NY CBS 12681
15. THE GOOD WIFE CBS 12529
16. HALLMARK HALL OF FAME
A dog Named Christmas (S) CBS 12362
17. House FOX 11952
18. AMAZING RACE 15 CBS 11609
19. The OT FOX 10494
20. Extreme Makeover: Home Edition-8PM ABC 10362
National Nielsen Rank for Demographic: A2554 for 11/23/2009 – 11/29/2009
Adults 25-54 Rating
1. NBC Sunday Night Football Steelers vs Ravens NBC 8.3
2. THE BIG BANG THEORY CBS 6.1
3. NCIS CBS 5.9
4. TWO AND A HALF MEN CBS 5.8
5. Dancing With The Stars Results ABC 5.7
6. Sunday Night NFL Pre-Kick NBC 5.6
7. NCIS: LOS ANGELES CBS 5.5
7. Dancing With The Stars ABC 5.5
9. Desperate Housewives ABC 5.3
10. House FOX 4.9
11. CSI: MIAMI CBS 4.7
12. The OT FOX 4.6
13. AMAZING RACE 15 CBS 4.3
14. CRIMINAL MINDS CBS 4.2
15. Football Night America Part 3 NBC 4.1
16. HOW I MET YOUR MOTHER CBS 4.0
16. Biggest Loser 8 NBC 4.0
16. Simpsons FOX 4.0
16. Family Guy FOX 4.0
20. Extreme Makeover: Home Edition-8PM ABC 3.9
National Nielsen Rank for Demographic: A1849 for 11/23/2009 – 11/29/2009
Adults 18-49 Rating
1. NBC Sunday Night Football Steelers vs Ravens NBC 7.7
2. THE BIG BANG THEORY CBS 5.2
3. Sunday Night NFL Pre-Kick NBC 5.0
4. TWO AND A HALF MEN CBS 4.7
5. House FOX 4.6
6. Family Guy FOX 4.4
6. NCIS CBS 4.4
6. Desperate Housewives ABC 4.4
9. NCIS: LOS ANGELES CBS 4.3
9. Dancing With The Stars Results ABC 4.3
9. The OT FOX 4.3
12. Simpsons FOX 4.2
13. Dancing With The Stars ABC 4.0
14. CSI: MIAMI CBS 3.7
14. Football Night America Part 3 NBC 3.7
14. HOW I MET YOUR MOTHER CBS 3.7
17. Cleveland FOX 3.5
17. Biggest Loser 8 NBC 3.5
19. AMAZING RACE 15 CBS 3.4
20. American Dad FOX 3.3
(source: data and information provided by CBS entertainment)