“The Big Bang Theory,” “$#*! My Dad Says” and “The Mentalist” All Win Their Respective Time Periods in Viewers, Adults 18-49 and Adults 25-54. “CSI” Wins Time Period in Viewers.”The Mentalist” Is #1 Show of the Night in Viewers.
CBS won its second consecutive Thursday in viewers and key demographics as THE BIG BANG THEORY, $#*! MY DAD SAYS and THE MENTALIST won their respective time periods in key ratings categories, according to Nielsen preliminary live plus same day ratings for Sept. 30.
This marks the first time that CBS has won the first two Thursdays of the season in all key measures since 2004.
At 8:00 PM, THE BIG BANG THEORY was first in households (7.6/13), viewers (12.97m), adults 25-54 (5.3/16), adults 18-49 (4.3/14) and adults 18-34 (3.0/11).
At 8:30 PM, $#*! MY DAD SAYS was first in households (6.3/11), viewers (10.44m), adults 25-54 (4.1/11) and adults 18-49 (3.2/10).
At 9:00 PM, CSI: CRIME SCENE INVESTIGATION was first in households (8.3/13) and viewers (13.32m); it was second in adults 25-54 (4.0/10) and averaged a 3.0/08 in adults 18-49.
At 10:00 PM, THE MENTALIST was first in households (9.1/16), viewers (14.55m), adults 25-54 (4.0/11) and adults 18-49 (3.0/09). THE MENTALIST was Thursday’s #1 program in viewers.
For the night, CBS was first in households (8.1/14), viewers (13.19m), adults 25-54 (4.3/11) and adults 18-49 (3.3/10).
CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS
Estimated Increases in Viewers and Adults 18-49 Versus Live Plus
Same Day Results
Viewer Lift Live +7 A18-49 Lift Live +7
The Big Bang Theory +2.77m 15.74m +1.3 5.6
$#*! My Dad Says +1.03m 11.47m +0.3 3.5
CSI +2.10m 15.42m +0.9 3.9
The Mentalist +2.54m 17.09m +0.7 3.7
Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.