CBS This Morning signs Toyota for “Eye Opener”


CBSCBS This Morning viewers may notice something new during the show’s 7:00 AM “Eye Opener” segment – a unique, fast-paced blend of audio and video drawn from TV, the Web and newspapers from across the globe, delivering CBS viewers “their world” in 90 seconds – now that Toyota is the presenting sponsor.

In addition to the Eye Opener segment, the partnership between CBS and the automaker will include branding of the Toyota Green Room, a signature feature of the daily program.

“We’re excited about this new partnership with Toyota, which pairs a premium automaker with the premium broadcast that has put news back in the mornings,” said Jo Ann Ross, President, Network Sales for CBS Television Network. “Since the launch of the broadcast, CBS This Morning, the ‘Eye Opener’ has earned praise from viewers and advertisers alike.”

“CBS has been a valued partner for many years. Toyota is proud to continue our relationship with the network and play such a big role in CBS This Morning’s programming,” said Dionne Colvin, National Media Marketing Manager at Toyota Motor Sales, U.S.A.