CBS to stream soaps: Gerber first sponsor


For the first time, CBS Daytime programming will be made available online. Beginning today CBS Interactive will stream full episodes of the popular soaps "The Young and the Restless," "As the World Turns" and "Guiding Light" on and across the CBS Audience Network.  The episodes will be available for streaming every day at 6:00 PM ET/3:00 PM PT, immediately following CBS's West Coast daytime schedule, and will remain available for one week. Gerber has signed on as a major sponsor for the online streaming.

The streaming of full-length daytime episodes on expands the site's roster of popular programming which already includes CBS prime time series and original web content. It also builds on the existing daytime content at, which has always been one of the most popular areas on the site.

All clips and full-length programs are advertiser supported and free to the consumer. In May, CBS announced phase II of the Audience Network which included partnering with leading community-building websites and social application providers to allow users to incorporate CBS-provided clips to their blogs, wikis, widgets and community pages.