They’ve produced special PSAs to raise awareness for the American Airlines Miles For Kids In Need program, which provides support to a variety of purposes related to the well-being of children and their families. In 2010 alone, members of the American Airlines AAdvantage loyalty program donated more than 80 million AAdvantage miles, which helped provide transportation for nearly 300 children and their families.
The recently launched PSAs – which feature actress Kaley Cuoco from the CBS hit sitcom The Big Bang Theory – encourage AAdvantage members to make a “big bang” in a child’s life by donating their unused AAdvantage miles to American’s Miles For Kids In Need program. The new 15- and 30-second PSAs are currently airing on CBS-owned stations across the country, and can also be viewed online at www.AA.com/JoinUs.
“Our stations welcome the opportunity to collaborate with American Airlines and encourage our viewers to do something great for children and families at a time when they really could use a helping hand,” said Peter Dunn, President/CBS Television Stations.
Founded in 1989, the American Airlines Miles For Kids In Need program creates a rewarding way for AAdvantage members to help provide air travel for children and their families via partnerships with organizations dedicated to caring for children, including The Cystic Fibrosis Foundation, Miracle Flights, the International Hospital for Children and the Something mAAgic Foundation’s annual WishFlight.