CBS TV Stations pact with local bloggers


CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership with local bloggers and social media websites. CBS O&O stations are now syndicating local news widgets to a variety of blogs and hyper-local sites in the communities they serve.  Each widget will feature top local headlines and images with links to the video and text stories on the CBS station’s site. Included in the widget is a companion banner ad.
The CBS stations will deliver real-time news feeds to the widget, allowing the content on the local partner sites to constantly change and update 24 hours a day.

In exchange for publishing the CBS local news widgets, owners of the local sites will receive a portion of the ad revenue generated by the CBS stations, which will be responsible for selling the ad inside each widget.
The CBS Local Ad Network already has received support from AT&T (partnering with and, North Texas Honda Dealers (partnering with and Liberty Mutual Insurance (partnering with in Boston).

The network has been launched in Boston (, Dallas/Fort Worth (, San Francisco (, Denver ( and Chicago (  The rollout will continue over the next several weeks and also include the CBS stations in New York (, LA  ( and, Philadelphia (, Minneapolis-St. Paul (, Miami (, Sacramento (, Pittsburgh ( and Baltimore (