CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership with local bloggers and social media websites. CBS O&O stations are now syndicating local news widgets to a variety of blogs and hyper-local sites in the communities they serve. Each widget will feature top local headlines and images with links to the video and text stories on the CBS station’s site. Included in the widget is a companion banner ad.
The CBS stations will deliver real-time news feeds to the widget, allowing the content on the local partner sites to constantly change and update 24 hours a day.
In exchange for publishing the CBS local news widgets, owners of the local sites will receive a portion of the ad revenue generated by the CBS stations, which will be responsible for selling the ad inside each widget.
The CBS Local Ad Network already has received support from AT&T (partnering with cbs2chicago.com and cbs2.com/kcal9.com), North Texas Honda Dealers (partnering with cbs11tv.com) and Liberty Mutual Insurance (partnering with wbztv.com in Boston).
The network has been launched in Boston (wbztv.com), Dallas/Fort Worth (cbs11tv.com), San Francisco (cbs5.com), Denver (cbs4denver.com) and Chicago (cbs2chicago.com). The rollout will continue over the next several weeks and also include the CBS stations in New York (wcbstv.com), LA (cbs2.com and kcal9.com), Philadelphia (cbs3.com), Minneapolis-St. Paul (wcco.com), Miami (cbs4.com), Sacramento (cbs13.com), Pittsburgh (kdka.com) and Baltimore (wjz.com).