“Big Brother” is the Night’s Top Program in Key Demographics
BIG BROTHER WEDNESDAY won its time period in all key measures and was the night’s top rated program in adults 18-49 (tie), adults 18-34 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 24.
BIG BROTHER WEDNESDAY was first in households (4.8/08), viewers (7.70m), adults 25-54 (3.4/10), adults 18-49 (2.8/09) and adults 18-34 (2.4/09).
BIG BROTHER was the night’s number one program in adults 25-54 and adults 18-34 and tied with “America’s Got Talent” as the number one program in adults 18-49. BIG BROTHER WEDNESDAY won its time slot every week this season.