CBS wins 10 out of 11 weeks this season in viewers

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Wins in viewers for the 10th time in 11 weeks this season.


The Season Finale of “The Amazing Race 15” Sprints to its Largest Audience

“Rudolph the Red-Nosed Reindeer’s” Annual Visit Sweeps its Time Period

CBS placed first in viewers for the 10th time in 11 weeks this season with a combination of first-run broadcasts, specials and rebroadcasts, according to Nielsen live plus same day ratings for the week ending Dec. 6, week 11 of the 2009-2010 television season.

The week included special broadcasts of RUDOLPH THE RED-NOSED REINDEER, THE VICTORIA’S SECRET FASHION SHOW, THE GRAMMY NOMINATIONS CONCERT as well as the season finale of the 15th edition of THE AMAZING RACE.

For the week in viewers:  CBS (8.81m), ABC (7.93m), NBC (7.67m) and FOX (7.58m).  Season-to-date, CBS is first in viewers (11.94m), ahead of ABC (10.20m), FOX (9.39m) and NBC (7.83m). 
 
For the week in key demographics, CBS averaged a 2.9/07 in adults 25-54 and 2.3/06 in adults 18-49.  Season-to-date, CBS is first in adults 25-54 (4.1/10) and second in adults 18-49 (3.2/09).

For the week in households:  CBS (5.6/09), ahead of ABC (4.9/08), NBC (4.7/08) and FOX (4.6/07).  Season-to-date, CBS is first (7.4/12), ahead of ABC (6.5/11), FOX (5.6/09) and NBC (4.9/08). 
 
CBS’s Weekly Highlights:
 
NCIS 9PM SPECIAL (R) (S) won its time slot in households (9.3/15) and viewers (14.28m); it was second in adults 25-54 (3.8/09) and adults 18-49 (2.7/07). 
 
THE VICTORIA’S SECRET FASHION SHOW (S) was second in households (5.2/09), viewers (8.01m), adults 25-54 (2.8/07) and adults 18-49 (2.9/08).
 
 RUDOLPH THE RED-NOSED REINDEER (R) (S) (8:00-9:01PM) was first in viewers (10.59m), adults 25-54 (4.5/12), adults 18-49 (3.8/11), adults 18-34 (2.6/08), children 2-11 (5.7/18), children 6-11 (5.0/16) and tied for first in households (5.6/09, with NBC).     
 
GRAMMYS NOMINATIONS CONCERT (S) (9:01-10:01PM, 3.9/06, 6.28m) was second in adults 25-54 (2.6/06), adults 18-49 (2.3/06) and adults 18-34 (1.7/05). 
 
SURVIVOR: SAMOA won its time period in households (7.5/12), viewers (12.82m), adults 25-54 (4.8/12) and adults 18-49 (3.9/11). 
 
THE MENTALIST (R) won its time period in households (7.1/12) and viewers (10.74m); it was second in adults 25-54 (3.2/08) and adults 18-49 (2.5/07) – beating “The Jay Leno Show” in these measures.   
 
THE AMAZING RACE 15 was second in households (7.0/11), viewers (12.30m), adults 25-54 (4.6/10) and adults 18-49 (3.7/09).  This was THE AMAZING RACE 15’s best households and viewers deliveries this season, matching its best adults 25-54 and adults 18-49 performances.  Compared to last year’s finale (on the same night last year), THE AMAZING RACE was up +13% in households, +15% in adults 25-54, +19% in adults 18-49 and added +1.79m viewers (from 10.51m, +17%). 
 
 CBS top programs of the week:  #3 NCIS 9PM SPECIAL (R) (S) (an average of 14.28m viewers); #7 SURVIVOR: SAMOA (12.82m); #9 THE AMAZING RACE 15 (12.30m); #10 60 MINUTES (12.05m); #11 TWO AND A HALF MEN (R) (11.38m); #13 THE MENTALIST (R) (10.74m); #14 RUDOLPH THE RED-NOSED REINDEER (R) (S) (10.59m); #16 THE BIG BANG THEORY (R) (10.09m); #19 CSI: CRIME SCENE INVESTIGATION (R) (9.90m); #20 COLD CASE (P) (9.64m); #21 CSI: MIAMI (R) (9.48m) and #27 CBS NEWS SPECIAL REPORT: PRESIDENTIAL ADDRESS ANALYSIS (S) (8.95m). 
 
Prime averages are based on the following hours of rated broadcasts in Week #11:

CBS – 21 hours, 22 minutes
NBC – 20 hours, 45 minutes
ABC – 21 hours, 22 minutes
FOX – 15 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME        
Week #11 of 2009-10 Season (ending: 12/6/09)      
        
  2009-10  2008-09   
HOUSEHOLDS        
  Rtg Sh  Rtg Sh  Chg
CBS  5.6 9  6.9 11  -19%
NBC  4.7 8  4.8 8  -2%
ABC  4.9 8  5.4 9  -9%
FOX  4.6 7  4.7 7  -2%
        
VIEWERS        
  (000)   (000)   Chg
CBS  8,810   10,908   -19%
NBC  7,668   7,546   +2%
ABC  7,933   8,644   -8%
FOX  7,576   7,667   -1%
           
A25-54         
  Rtg Sh  Rtg Sh  Chg
CBS  2.9 7  3.7 9  -22%
NBC  3.0 7  3.0 7  n.c.
ABC  2.9 7  3.3 8  -12%
FOX  3.1 8  3.2 8  -3%
           
A18-49         
  Rtg Sh  Rtg Sh  Chg
CBS  2.3 6  2.8 8  -18%
NBC  2.6 7  2.6 7  n.c.
ABC  2.4 7  2.9 8  -17%
FOX  2.8 8  2.9 8  -3%
           
A18-34         
  Rtg Sh  Rtg Sh  Chg
CBS  1.6 5  1.9 6  -16%
NBC  2.3 7  2.3 7  n.c.
ABC  2.0 6  2.4 7  -17%
FOX  2.6 8  2.6 8  n.c.
           
NATIONAL NIELSEN SUMMARY – PRIMETIME    
        
SEASON-TO-DATE RATINGS REPORT (09/21/09-12/6/09)        
  2009-10  2008-09   
HOUSEHOLDS        
  Rtg Sh  Rtg Sh  Chg
CBS  7.4 12  7.6 12  -3%
NBC  4.9 8  5.0 8  -2%
ABC  6.5 11  6.8 11  -4%
FOX  5.6 9  5.0 8  +12%
         

VIEWERS        
  (000)   (000)   Chg
CBS  11,936   12,104   -1%
NBC  7,828   7,968   -2%
ABC  10,197   10,625   -4%
FOX  9,391   8,159   +15%
           
A25-54         
  Rtg Sh  Rtg Sh  Chg
CBS  4.1 10  4.3 10  -5%
NBC  3.1 8  3.4 8  -9%
ABC  3.7 9  4.0 10  -8%
FOX  3.8 9  3.4 8  +12%
           
A18-49         
  Rtg Sh  Rtg Sh  Chg
CBS  3.2 9  3.3 9  -3%
NBC  2.7 7  3.0 8  -10%
ABC  3.1 8  3.3 9  -6%
FOX  3.5 9  3.0 8  +17%
           
A18-34         
  Rtg Sh  Rtg Sh  Chg
CBS  2.2 7  2.2 6  n.c.
NBC  2.4 7  2.7 8  -11%
ABC  2.5 7  2.7 8  -7%
FOX  3.3 10  2.8 8  +18%
    
National Nielsen Rank for Demographic: PER2+    for    11/30/2009  –  12/6/2009    

         Persons 2+ (000)
1. NBC Sunday Night Football         Cardinals vs Vikings NBC 20888
2. Desperate Housewives     ABC 14861
3. NCIS 9P SPECIAL     (R)(S) CBS 14283
4. The OT       FOX 13732
5. Sunday Night NFL Pre-Kick     NBC 13653
6. House        FOX 13246
7. SURVIVOR: SAMOA     CBS 12822
8. Big 12 Championship  Texas vs Nebraska (S) ABC 12693
9. AMAZING RACE 15      CBS 12298
10. 60 MINUTES       CBS 12046
11. TWO AND A HALF MEN    (R) CBS 11381
12. Brothers & Sisters      ABC 10806
13. THE MENTALIST     (R) CBS 10737
14. RUDOLPH RED-NOSE REINDEER  (R)(S) CBS 10589
15. Extreme Makeover: Home Edition – 8PM   ABC 10351
16. THE BIG BANG THEORY    (R) CBS 10091
17. Biggest Loser 8      NBC 9988
18. Bones        FOX 9923
19. CSI       (R) CBS 9896
20. COLD CASE      (P) CBS 9644
    
National Nielsen Rank for Demographic: A2554    for    11/30/2009  –  12/6/2009    

         Adults 25-54 Rating
1. NBC Sunday Night Football          Cardinals vs Vikings NBC 8.7
2. The OT       FOX 6.0
3. Desperate Housewives     ABC 5.8
4. Sunday Night NFL Pre-Kick     NBC 5.5
5. House        FOX 5.4
6. SURVIVOR: SAMOA     CBS 4.8
7. AMAZING RACE 15      CBS 4.6
7. Big 12 Championship  Texas vs Nebraska  (S) ABC 4.6
9. RUDOLPH RED-NOSE REINDEER  (R)(S) CBS 4.5
10. Biggest Loser 8      NBC 4.4
11. Brothers & Sisters      ABC 4.3
12. TWO AND A HALF MEN    (R) CBS 4.2
13. THE BIG BANG THEORY    (R) CBS 4.1
14. Allstate BCS Selection Show    (S) FOX 4.0
15. Office        NBC 3.9
16. NCIS 9P SPECIAL     (R)(S) CBS 3.8
17. Extreme Makeover: Home Edition – 8PM   ABC 3.7
17. Football Night America Part 3    NBC 3.7
19. Private Practice      ABC 3.6
20. Glee        FOX 3.5
    
National Nielsen Rank for Demographic: A1849    for    11/30/2009  –  12/6/2009    

         Adults 18-49 Rating
1. NBC Sunday Night Football          Cardinals vs Vikings NBC 7.8
2. The OT       FOX 5.4
3. Desperate Housewives     ABC 4.9
4. House        FOX 4.8
4. Sunday Night NFL Pre-Kick     NBC 4.8
6. Office        NBC 4.1
7. Big 12 Championship  Texas vs Nebraska  (S) ABC 4.0
8. SURVIVOR: SAMOA     CBS 3.9
9. RUDOLPH RED-NOSE REINDEER  (R)(S) CBS 3.8
10. Biggest Loser 8      NBC 3.7
10. AMAZING RACE 15      CBS 3.7
10. Allstate BCS Selection Show    (S) FOX 3.7
10. Brothers & Sisters      ABC 3.7
14. Glee        FOX 3.6
15. THE BIG BANG THEORY    (R) CBS 3.2
15. Football Night America Part 3    NBC 3.2
15. Private Practice      ABC 3.2
15. TWO AND A HALF MEN    (R) CBS 3.2
19. Extreme Makeover: Home Edition – 8PM   ABC 3.0
19. 30 Rock       NBC 3.0
19. Family Guy      (R) FOX 3.0

(source: data and information provided by CBS)