A gay dating service is trying to get 30 seconds during the Super Bowl to market its website, and we’re still waiting to find out if CBS will add it to the list of accepted controversial ads, like this year’s Focus on the Family production, or to the list of rejected ads that has grown over the years.
According to reports, ManCrunch.com’s ad, which features two men making out, has neither been accepted nor rejected yet. The website was told that the Super Bowl is sold out, but the ad is under consideration as an alternate should one of the booked advertisers drop out. The spot is valued at over $2M.
The American Family Association isn’t grappling with its opinion on the ad. It’s against it. AFA’s Tim Wildmon said, “It would be totally irresponsible for CBS to run this ad during a television program that is watched by more American families than any other show of the year. CBS should not put parents in the position of answering embarrassing and awkward questions from their children while they’re just trying to enjoy a football game. CBS should quit dithering around and reject this ad out of hand.”
Others see a double standard, since the Focus on the Family ad is going to focus on the highly controversial abortion issue.
ManCrunch is not happy with the situation. Spokesperson Dominic Friesen said, “It’s clearly a form of discrimination that we’re getting the runaround, that we’re not being told the truth. Quite frankly, there is a lot of ad space available — a lot of the companies that typically advertise during the Super Bowl are not advertising this year.”