CBS's 'Big Brother' solid winner in key demos

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“Big Brother” Also Posts Highest Men 18-34 Rating Since August 2005 and Best Adult 18-34 Rating Since September 2010


CBS Wins Wednesday in all Key Measures

BIG BROTHER WEDNESDAY delivered its highest ratings among adults 18-49, women 18-49 and women 25-54 since September 2007, highest men 18-34 ratings since 2005 and best adult 18-34 rating since 2010, according to Nielsen preliminary live plus same day ratings for Aug. 17.

BIG BROTHER WEDNESDAY was first in households (4.8/09), viewers (7.96m), adults 25-54 (3.6/11), adults 18-49 (3.1/10) and adults 18-34 (2.5/10). 

This is the  highest rated telecast of BIG BROTHER with men 18-34 since 8/30/05 (BB 6 TUE), its best with adults 18-49, women 18-49 and women 25-54 since 9/18/07 (BB 8 TUE Finale), with adults 18-34 since 9/8/10 (BB 12 WED), with women 18-34 since 7/7/11 (BB 13 THU), its best with viewers and adults 25-54 since 7/31/11 (BB 13 SUN).

BIG BROTHER WEDNESDAY was the night’s #1 program in adults 25-54, adults 18-49 and adults 18-34. 

For the night, CBS was first in households (4.4/07), viewers (6.96m), adults 25-54 (2.5/07) and adults 18-49 (2.0/06).  CBS won Wednesday for the second straight week in both viewers and adults 25-54.

(source: CBS)