BIG BROTHER WEDNESDAY was the night’s top-rated program in adults 18-49 and adults 18-34 (tie) while posting gains in key measures versus last week, according to Nielsen preliminary live plus same day ratings for Aug. 3.
BIG BROTHER WEDNESDAY was first in households (4.2/07), viewers (6.75m), adults 25-54 (3.0/09), adults 18-49 (2.5/08) and tied for first in adults 18-34 (1.8/07, with FOX).
Compared to last week, BIG BROTHER 13 WEDNESDAY was up +5% in households (from 4.0/07), +3% in adults 25-54 (from 2.9/09) and +4% in adults 18-49 (from 2.4/08).
(source; CBS)
