CBS's 'The Lost Valentine' starring Betty White wins time slot


Hallmark Hall of Fame’s “The Lost Valentine” with Betty White,  also Delivers Highest Adult 18-49 And Adult 25-54 Ratings in Three Years.

CBS’s HALLMARK HALL OF FAME presentation of “The Lost Valentine” won its time period in viewers with the largest audience for a Hallmark movie in four years, according to Nielsen preliminary live plus same day ratings for Sunday, Jan. 30.

From 9:00-11:00 PM, HALLMARK HALL OF FAME’s “The Lost Valentine” was first in households (9.2/15) and viewers (14.53m) and placed second in both adults 25-54 (3.4/08) and adults 18-49 (2.3/06).

 Compared to last November’s HALLMARK HALL OF FAME (“November Christmas”), CBS was up +11% in households (from 8.3/13), +6% in adults 25-54 (from 3.2/07), +10% in adults 18-49 (from 2.1/05) and added +1.04m viewers (from 13.49m, +8%). 

“The Lost Valentine” posted the best HALLMARK HALL OF FAME delivery in viewers since Jan. 28, 2007 (“Valley of Light”), and in both adults 25-54 and adults 18-49 since Dec. 7, 2008 (“Front of the Class”).

(source: CBS)