Clear Channel has extended the reach of its current traffic info with a new program dubbed “Total Out of Home Network,” featuring traffic data on its digital billboard networks. The program has officially kicked off in Chicago and CC has plans to expand it to additional markets where its digital billboard networks are located.
“In an increasingly crowded advertising marketplace, companies need to stand out and target audiences in a direct, clear way. The Total Out of Home Network is just another example of how Clear Channel’s integrated platform across radio, outdoor, web and mobile offers advertisers more access to consumers on the go than any other company,” said John Partilla, EVP and President of Global Media Sales at Clear Channel.
Illinois Lottery has signed on as the first sponsor of the program in Chicago. Architected and negotiated by OMD, Illinois Lottery’s 13-week campaign is running on 19 digital billboards in the Chicago metro area. In addition to traffic information, the digital boards will feature Illinois Lottery’s winning Powerball Jackpot numbers every day.
“The strength of this program can be summed up in three words: engaging, relevant, and unique,” said Justin Southern, Strategy Supervisor, OMD. “By pairing the traffic and Powerball updates, we were able to leverage the commuters’ inherent interest and instinctual need for information about their commute to deliver the Lottery’s message in a fresh, high-engagement environment.”
