CC Outdoor goes to school in Albuquerque


It has signed a new digital billboard PSA partnership with the Albuquerque School District. Four new poster size digital displays launched in high trafficked locations surrounding Cibola, Del Norte, Eldorado and Manzano high schools in March.

Clear Channel Outdoor has partnered with the school district to develop ad copy standards that include restrictions on categories that include alcohol, gaming, tobacco, etc. One out of every eight ad rotations on the digital boards will be used for communicating school district campaigns and messages.

“This public-private collaboration represents a win-win for the school district and local community,” said Sally Adams, President of CC Outdoor in Albuquerque. “The dynamic digital displays will help schools to deliver their own messages to the local community and provide a new platform for public service announcements and serving emergency response needs in real time.”

With instantaneous alerts, digital billboards are one of the most effective means for public service communications and in providing emergency messaging of many types. Digital Outdoor also offers advertisers’ flexibility in adapting their messages to the time of day and market conditions, as well as target specific audiences demographically and geographically.

RBR-TVBR observation: This may be a good template to follow in getting local permissions to locate billboards in or near school zone areas. By partnering with the schools in delivering free, meaningful messaging, the process is made that much easier. Now while what type of ads are rotating will be restricted, it still allows for the students to be hyper-targeted with commercial ads, as well as the general market in those areas.