Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for H&M’s outdoor media spend. The agreement will enable the companies to work together in the design, development and placement of billboards, signs and other outdoor elements in support of the company’s marketing communications efforts.
As the world’s largest outdoor media owner with close to one million panels in 49 countries, Clear Channel is uniquely placed to deliver tailored, multi-format outdoor campaigns in partnership with H&M around the world.
Clear Channel Outdoor Regional President, Rickard Hedlund, commented: “H&M has demonstrated a long-term commitment to developing pioneering outdoor ad campaigns across multiple markets and we look forward to building on our strong relationship with H&M to further push the boundaries of our medium.”
“We look forward to surprising our customers with our marketing, which is the invitation card to visit one of our stores,” says Per Sjödell, Head of marketing H&M.