Clear Channel Outdoor, in partnership with Vision Media Group (VMG), continues to drive its digital outdoor strategy with the launch of HD digital mall screens in busy, main concourse positions. The first stage of the plan will see 56 screens in 6 major shopping malls across the UK by Christmas
The launch program includes Westfield, Merry Hill, Dudley; Westfield, Royal Victoria Place, Tunbridge Wells; Westfield, The Friary, Guildford; and Drake’s Circus, Plymouth, among others.
The launch follows the announcement earlier this year of a 10 year commitment between Clear Channel Outdoor and VMG to develop the next generation of digital outdoor in shopping malls, and are Stage 1 in a longer-term plan to encompass more top centers.
The 65” HD portrait screens offer full-motion animation and are linked by ADSL to the Clear Channel proprietary Time-Based Selling System software. The units all feature an interactive store guide and map to help shoppers find their way, and are positioned at major walkway intersections.
Clear Channel Outdoor offers advertisers the flexibility to book digital-only campaigns or to combine the new format with backlit 6 sheets in another 80 leading UK malls. The digital screens are in malls that extend the Clear Channel coverage and offer advertisers enhanced impact, value and reach, close to the point of purchase.
