Clear Channel has chosen the Adobe Flash Platform for its digital audio and video solution. A beta version based on the Adobe Flash Platform is now available at iheartradio.com and will start rolling out to radio station sites over the next few weeks. Adobe Flash Player—already installed on more than 98% of Internet-connected desktops—will enable listeners to tune in to Clear Channel stations on the Web without having to download additional software.
“We switched to the Adobe Flash Platform to bring the highest-quality experience to our listeners and advertising partners, said Paul Miraldi, SVP of Programming/Marketing for Clear Channel Radio’s digital division. “Flash technology allows us to present hundreds of stations and literally thousands of pieces of on demand content, from songs and music videos to exclusive performances and news footage in the most ubiquitous and easy-to-use format.”
Clear Channel’s network of over 850 radio station websites reaches over 22 million unique visitors and delivers nearly 40 million on-demand plays of music videos, exclusive artist performances, celebrity interviews, station-created comedy bits and more each month. Streaming, or the simulcast of on-air broadcasts, adds up to 15% more listeners to Clear Channel’s on-air audience. The new Flash-based media player at iheartradio aggregates over 350 radio station streams, as well as thousands of songs and videos on demand, photo galleries, artist interviews, ringtones, and song lyrics.