For patients battling cancer, music therapy can be important in treatment and recovery. So Clear Channel Radio and City of Hope’s national “Play For Life” campaign will raise funds to support City of Hope’s lifesaving cancer research and music therapy programs. “Play For Life” features online auctions for one-of-a-kind experiences with top recording stars Justin Bieber, Rihanna, Matthew Morrison, Taylor Swift, Carrie Underwood, Rascal Flatts, Linkin Park, Enrique Iglesias and others.
From now through 6/30, listeners will be invited to visit the websites of 790 Clear Channel radio stations across the country as well as iHeartRadio.com, to bid in the auctions. Proceeds will support cancer research at City of Hope and the institution’s music therapy program, which helps patients with cancer and other serious illnesses reduce pain and physical discomfort, develop coping skills, enhance relaxation and promote positive thinking.
“Clear Channel Radio brings local communities together every day around a shared love of music. We are very excited to harness that passion and our listeners’ connection to their favorite local radio stations to support the work of our friends at City of Hope, one of the world’s leading cancer research and treatment centers,” said Clay Hunnicutt, director of Community Engagement, Clear Channel Radio.
Listeners who participate in “Play For Life” will be able to bid on the chance to meet one of their favorite artists at an upcoming performance. The full list of participating artists:
Florence & The Machine
New Kids on the Block & Backstreet Boys
3 Doors Down