Clear Channel Radio and Relativity Media announced their latest marketing collaboration helped the 3D epic adventure Immortals become the No. 1 movie in America when it debuted in theaters. CC promoted Immortals across 400+ stations, websites, Facebook pages, Twitter and iHeartRadio.
The campaign kicked off in July with the premiere of the film’s trailer during “On-Air with Ryan Seacrest” as well as on Seacrest’s Facebook page and Twitter stream. “On-Air” also hosted a week-long series of exclusive content, including sneak previews of the film, cast interviews, social media initiatives, red carpet interviews at the premiere with the show’s co-host Ellen K and more.
Clear Channel station websites across the country hosted an interactive game, which generated thousands of participants and allowed fans to discover “Which Character Are You?” while giving them the chance to win a free three-night, four-day trip to Las Vegas “to live like a god.”
Stations in aired interviews with the film’s stars, while others hosted photo albums of the cast on stations’ websites, Facebook pages and Twitter feeds. The top 25 Clear Channel markets also hosted ticket giveaways the week of the film’s release.
The partnership between the two, which launched in April, is a year-long effort designed to drive box office sales and promote a number of major films. The Immortals effort comes on the heels of the companies’ first collaboration earlier this year with Limitless, which also took the No. 1 spot at the box office in its debut weekend.
