Clear Channel Radio and Katz Media Group unveiled The Katz Online Network, comprised of independent Internet radio stations with the online and mobile streams of leading AM, FM stations and popular syndicated content. Immediately, the Katz Online Network delivers 79 million sessions per month and a unique audience of nearly five million listeners per week.
“Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience – spanning AM, FM, syndicated and independent Internet radio,” said Brian Benedik, president of Katz 360 Sales, a unit of Katz Media Group. “Whether it’s a national platform, a regional plan or a specific geo-targeted campaign, the Katz Online Network can be customized to any advertiser’s audio needs.”
In addition to audio spots within streams, advertisers can also combine pre-roll audio or video, display or video ads as well as synchronized banners on online media players.
“For the last four years, we have enabled local and national advertisers across recruitment, retail, education, beverages, travel, auto and other categories to reach the highly sought-after at-work audience,” said Evan Harrison, executive vice president of Clear Channel Radio and head of the company’s Online Music & Radio unit. “The need for an efficient national solution to reach a wider audience has been clear. With the Katz Online Network, combined with the diagnostics Ando offers, we will deliver just that.”
Included in the network:
AM and FM station streams from:
• Clear Channel Radio
• Cumulus
• Cox Radio
• Emmis Communications
• Entercom
• Greater Media
• Journal Broadcast Group
• Nassau Broadcasting
• Salem Broadcasting
• Saga
• Bonneville
Syndicated content from:
• Air America
Internet radio programming from:
• Energy Group Radio (www.i.fm.com)
• Club 977 (www.977music.com)
• Accuradio (www.Accuradio.com)
• Digitally Imported (www.DI.fm)
• FineTune (www.finetune.com)
• Radioio (www.radioio.com)
• SmoothJazz.com (www.smoothjazz.com)
The Katz Online Network will be sold by a dedicated group of digital audio specialists within Katz 360 Sales, Clear Channel Online Music & Radio and Premiere Radio Networks.
RBR/TVBR observation: Looks like they’re getting into a space long dominated by Ronning-Lipset Radio and NetRadio Sales (Jennifer Lane). Ironically, Lane was absorbed into KMG months ago, so this is more of just an announcement to show how many properties they have now to rep, more than some unveiling of a new major online network.
