Using both its radio and digital platforms, the broadcaster debuted two national community engagement initiatives with Musicians On Call (MOC) and the United Negro College Fund. MOC is a nonprofit organization that brings live and recorded music to the bedsides of patients in healthcare facilities. This will air in Q1. CC Radio is also participating in a 30-day national community engagement campaign this month to support UNCF, which has played a critical role in enabling more than 60,000 students each year to attend college by awarding more than 10,000 scholarships per year. The effort includes a series of :15 and :30 second PSAs, which are airing on more than 850 of its stations in 150 markets.
MOC was recently chosen as the official charity partner for Z100’s Jingle Ball. The PSAs will incorporate popular artists to raise awareness and funds. CC Radio is also utilizing its online capabilities to seek donations, post videos and sign up volunteers. The campaign will run through 3/31.
The CC Radio Digital team has created a website portal for its participating radio station websites throughout Q1, where the portal page will serve as a source of information and collect donations. CC Radio will also produce a :30 minute long-form public service show that will discuss education in America, the role of UNCF and how people can donate, help or request help. The show will air during the weekend of January 29th and 30th.
The UNCF initiative will air in association with the airing of UNCF An Evening of Stars Tribute to Chaka Khan, a two-hour entertainment television special in which artists like Stevie Wonder and Fantasia perform the songs that Chaka Khan made famous and honor UNCF for its long record of support for education.