Another Smooth Jazz bites the dust—this time heritage WLVE-FM. CC Radio Miami on Christmas Day launched Rhythmic AC 93.9-FM MIA, “Move to the Music”. The station features popular up-tempo music from the 70’s, 80’s, 90’s and today. To celebrate the launch, 93.9-FM MIA is airing commercial-free music from artists including the Bee Gees, Madonna, Prince, Justin Timberlake and Jennifer Lopez.
“If you can sing and dance to it, we’ll probably play it. There is a tremendous passion across South Florida for this format; we are thrilled to bring this exciting and upbeat programming to listeners,” said Brian Olson, President/Market Manager for Miami/Ft. Lauderdale. “In addition you will soon be able to enjoy Love 94’s popular Smooth Jazz format on 93.9 HD2”.
With 93.9-FM MIA adopting the Rhythmic AC format, Clear Channel Radio now broadcasts Rhythmic AC on 10 stations across the country. Clear Channel’s Rhythmic AC format fills a void for listeners who prefer upbeat music that they can listen to all day long.
RBR/TVBR observation: In the early 90’s and beyond, WLVE had a pretty good following in SoFla. The canned Smooth Jazz was then intermingled with a bit of Caribbean/Steel Drum music, classic jazz and sometimes even a bit of Reggae. Bottom line, it was programmed for South Florida.