Channels from hit-makers the Eagles, Christina Aguilera and Weezer will launch a.p.e. (artist personal experience) radio online in July. In the coming months, many developing artists, as well as more of the brightest stars in music, will produce and host their own respective channels to be available on hundreds of internet radio and digital outlets. a.p.e. radio, a Clear Channel and Front Line Management joint venture, will be distributed across Clear Channel Radio’s digital network, “iheartradio,” and integrated across each specific artist’s website.
These artist-hosted channels will allow performers to build upon their long-standing successes in traditional media, while taking a new step in digital content development and distribution. The artist/host will choose the music, and create exclusive content –including personal commentary, opinions and anecdotes — to foster a deeper connection with their audience. In addition to maintaining creative control, artists will share in the profits.
“At their core, artists tell stories,” said Evan Harrison, President of Clear Channel’s Digital Division, and CEO of a.p.e. radio. “a.p.e. radio will be an additional creative platform to connect with fans and further that storytelling, while ultimately exposing fans to new music.”
“High-quality digital platforms create the opportunity for artists to realize the full value of their brands, while remaining in complete artistic control,” said Irving Azoff, founder and CEO of Front Line Management, who also serves as Chairman of a.p.e. “In Clear Channel Radio, we’ve found a digital partner whose reach is unprecedented, and who understands the business value of artistic quality.”
